Thursday, 1 March 2012
How effective is the combination of your main product and ancillary texts?
![horro film magazine cover night mare endings] by MeganPalmer](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tcIqjm8h_iJO-7v-pl1gwJOfPY1EJbucfEoCggx9VJ3XsL8y6S8IZiDttxqfW5WEF_GjX0pp7C0gLDykPnXwkz_NkCXfJJxB5Xe4L98AV_H3oRWvmBxp0zNAP5kyVldg=s0-d)
Please begin by clicking on the above images to read my Flickr annotations, then come back to this post and read on.
The trailer along with the poster and magazine cover, are altogether working as a promotion for the film 'Nightmare Endings', they work together to address the target audience and help advertise and promote the film to them successfully. For the film to be successful the marketing strategies need to actually attract the young (18-25) year old target audience to purchase the cinema tickets that will earn the production company their money. The distributor and producer will need to arrange a release date and a marketing strategy (in the case of my trailer and a poster) which will spread the popularity of the release. The Film magazine cover would be a publicity strategy for the distribution company to arrange with the magazine company, so they could interview the star of the film and get press on the film to make it more popular, which is an example of successful generation of publicity. Whereas the poster was designed specifically by the distribution company to reinforce what they want the audience to see.
The two promotional marketing strategies of a poster and film magazine will allow a wider audience to see either two then the audience can decide if they want to watch the trailer, which will attract the audience with narrative and give some aspects of the horror away. The magazine links to the trailer and poster because the film is being advertised by the actress herself, giving the loyal readers of 'Total Film' a exclusive view of the film without even knowing about the narrative. The magazine would give the film lovers a reason to watch the film, addressing a wide audience just through the magazine.
Teaser trailers are the most effective way of advertising a film as they can be viewed online (advertised on the poster aswell as Youtube) on TV and also at cinemas when watching a film that is aimed at the same target audience as my trailer, this would help create a wide interest as the target audience are very active online and watch alot of TV, so the spread of interest in the film would be effective due to the trailer. The trailer is an easy, fast way of attracting the audiences attention as my groups trailer is 1min 30 approximately, so the audience wouldnt get bored or annoyed at the trailer, but instead would give the audience a sample taste of the film. Whereas the magazine cover would allow the audience to work their way through the interview about the film at their own pace.
My trailer, poster and magazine cover all show the main protagonist 'the monster' which keeps a pattern to the audience, so when they see the girl they can immeditely identify her with the film. The trailer does not give too much of the narrative away, but enough to attract the target audience to want to see more. The poster and trailer both reinforce the central marketing message for the film, with the same tagline in both, so that the audience has the line fixed in their heads when they think of 'Nightmare Endings'. They also both share a image of the morph face which is a memorable part of the trailer that leaves the audience more intrigued about the narrative behind the image that is shown in both the trailer and on the poster. The fonts of the title 'Nightmare Endings' is also the same style to look professional and keep the connection between the two. I think that they work positively together because they promote the same film in similar ways with font, colour, tagline and title the same, which makes the audience know what is being promoted and link the two.
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The poster and the film magazine cover are not both examples of promotional marketing strategies as you state. The poster, like the trailer, is advertising and is fully created by the distribution company. The film magazine is an example of a successful generation of publicity. The distribution company would have a publicity strategy for the film and you should explore what this might be. Press packs, arranging interviews with stars and directors, and other techniques would all be used.
ReplyDeleteFor the first two products, i.e. the trailer and the poster, you need to be more specific about explaining what they share in common and how they both reinforce the same central marketing message. For examples that they share the tagline? Our colours or images the same? Is performance for the film's title the same in both cases? You need to look at the positives and negatives of how they work together to reinforce the central marketing message.